We were invited to dinner again, this time at a crazy ice-cream parlor in Selfoss.
In the new city center of Selfoss, 13 historic, but now destroyed, residential and commercial buildings from all over Iceland have been rebuilt in recent years. And a whole new district has emerged, with apartments, offices, beautiful shops and many different bars, restaurants and cafés. I enjoy traveling here!
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| Source: www.sunnlenska.is |
Like all the houses in the new city center of Selfoss, this one is based on a historical model, namely the Ingólfur house.
The house was built in 1926 as the 7th house in the new settlement of Ölfúsárbrú, not far from the current location. The owners were Guðlaugur Þórðarson and his wife Guðiður Eyjólfsdóttir, who had just bought the Tryggvaskáli restaurant at the time. The family expanded the restaurant on the bridgehead in 1934 and ran it until 1942. The old house was initially moved within Selfoss in 2007, later it was transported to the coast to be used as a movie set.
Today the new house on the Selfoss roundabout is home to an ice-cream parlor - but an ice-cream parlor that is anything but an ordinary ice-cream parlor.
"Groovís" - the name says it all. Groovy ice cream is sold in a groovy store. Everything here is really colorful and bright, with cheerful, loud music. I fell in love with the chandelier here at first sight!
Árni, the owner of Groovís, proudly told us that they have the most modern soft ice-cream machine currently on the market. The machine ensures that you can eat particularly delicious ice cream without any worries.
The raw mixture (vanilla ice cream from Kjörís in Hveragerði) is then mixed with various ingredients on site at Groovís and whipped until creamy and soft, so that the taste can develop perfectly.
The machine also does not need to be cleaned by staff, but is cleaned and pasteurized fully automatically every day, so you don't have to worry about catching anything due to human hygiene deficiencies.
You can place your order online via the website or at one of the machines in the restaurant. This means you can browse through the entire offering at your leisure without feeling rushed by the customers behind you. And the employees can concentrate entirely on preparing all the delicious ice-cream creations, although they can of course also help if you have any questions.
We were invited to eat ice cream by Árni, who has been running Groovís with his wife Gudný Sif since April 2023, and let him guide us through a selection of their delicacies.
Afterwards, Árni served us a milkshake with mini donuts (sjeik & kleinuhringir). He said this dish was their customers' first highlight after opening. We got a chocolate milkshake with 4 fresh mini donuts on a skewer with sugar cinnamon, the regular size costs 1,550 ISK, the equivalent of a good €10. Also very tasty, the soft and creamy milkshake and the warm, sweet donuts, crispy on the outside and very soft on the inside. The mini donuts alone are a real treat!
[Translated from here.]
The main selection here is mini donuts (mini kleinuhringir) with many different sauces and toppings, slush, i.e. semi-frozen ice cream drink with a consistency like mush of snow (krap) in different flavors and with different toppings, various milkshakes with mini donuts (sjeik & kleinuhringir) and soft ice cream (ís í vél) in 6 different flavors and in very different shapes and sizes as well as ice cream balls (kúluís) with 8 different varieties.
All ice cream is available here either in a cup or in a waffle, with cotton candy if you like, and there are also various hot or cold sauces and lots of different toppings to choose from.
Here's a look at the counter - from cookie crumbs, Oreos, Smarties, licorice and chocolate to coconut, powdered sugar, sugar cinnamon and fruits, there are really over 30 different toppings to choose from!
By the way, my personal highlight was this donut machine. Here the fresh dough is put into the top of the machine and the small dough curls fall out from the bottom, floating through the hot fat, then drip off and finally the very fresh, wonderfully fragrant mini donuts fall from the belt onto the kitchen paper.
Then they are sprinkled with powdered sugar, sugar cinnamon or similar and topped with sauces and other delicious ingredients.
First we got one of the specialties of the house, a large Berja Bomba (=berry bomb). This sweet dish consists of 12 mini donuts with powdered sugar, caramel sauce, delicious cookie crumbs and fresh strawberries, plus strawberry ice cream with chocolate sauce. This sweet delicacy costs 3,040 ISK, the equivalent of around €20. For a smaller portion with 6 mini donuts, sauce, crumbs and ice cream you pay 2,340 ISK, a good €15.
But it suited my personal taste perfectly and I really loved it!
Afterwards we got clown ice cream, a soft ice cream made from a mixture of strawberry and banana ice cream, covered with a strawberry glaze, funny eyes and a red nose and thickly wrapped in a load of pink cotton candy. The price for this sweet ice cream is 890 ISK, just under €6.
We really enjoyed it and visually it is an absolute highlight!
Afterwards, Árni served us a milkshake with mini donuts (sjeik & kleinuhringir). He said this dish was their customers' first highlight after opening. We got a chocolate milkshake with 4 fresh mini donuts on a skewer with sugar cinnamon, the regular size costs 1,550 ISK, the equivalent of a good €10. Also very tasty, the soft and creamy milkshake and the warm, sweet donuts, crispy on the outside and very soft on the inside. The mini donuts alone are a real treat!
At the end, Árni served us an ávaxta baka, a "fruit cake", with vanilla soft ice cream with strawberries, blueberries and cookie dough, plus chocolate sauce and a coconut-chocolate cube. This “fruit cake” with all the trimmings costs 2,000 ISK, the equivalent of around €13.40. Also very tasty and very sweet!
So the two of us got four very tasty portions, tasty and sweet, for a total of around €50. And I've never been so full after visiting an ice-cream parlor!
Groovís opening hours
The opening times are currently Monday to Friday from 2 p.m. to 10 p.m. and on weekends from 12 p.m. to 10 p.m.
I'm looking forward to taking our grandchild here the next time she visits us in Iceland - she'll love the pink cotton candy ice cream, or maybe there'll be a unicorn version or something similar There are no limits to the creativity of the owner couple Árni and Gudný Sif and they still have many ideas that they want to implement in the future!
PS:
In addition to the icecream par-lor, Groovís also offers a catering service for all kinds of events, from children's birthdays to public festivals.
The delicious mini donuts, ice cream and cotton candy and slush ice cream are offered.
There is also a small mobile ice-cream truck, which I have already seen at live events at Brúartorg in the new city center of Selfoss - with a long line of children who then happily set off with their cotton candy ice cream.
Formally this article can be graded as advertisement, since we had been invited for the meal. Anyhow, we have chosen only restaurants, which we had heard good things about and which we estimated as interesting. Accordingly we're really delighted, and if we fall into words of praise, these are meant honestly.
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